ARYAN SYAM MANOHAR

Hi, I’m Aryan—a Graphic Designer with a passion for crafting visually engaging and culturally inspired designs. Currently studying at Leeds Arts University, I specialize in branding, illustration, and digital art, blending creativity with functionality to deliver impactful visuals.  I have linked my projects below:

ZINE-FOOTBALL FASHION

COCA COLA- SAVOUR THE UNITY

SUNGLASSES REBRANDING 

ETISALAT- BRANDING EXPERIMENTATION PROJECT

TYPOGRAPHY EXPERIMENTATION

CREATIVE REPORT










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COCA COLA- SAVOUR THE UNITY


The Coca-Cola brief was designed to generate ideas for engaging Gen Z, an essential demographic for the brand. As an iconic global beverage company, Coca-Cola aims to stay relevant by connecting with its audience. The brief challenges us to build bridges to Gen Z through innovative approaches, whether via social campaigns, physical spaces, or creator-led initiatives, without altering the product itself. The goal is to resonate globally while tapping into specific markets or regions.


Key considerations include maintaining a human-centric approach, emphasizing that magic happens in unexpected moments of connection that elevate the everyday. Building brand salience is also crucial, aiming to keep Coca-Cola in tune with Gen Z in a lasting way. The brief's appeal lies in its creative freedom, allowing us to experiment with various techniques to engage Gen Z effectively. As a member of   gen Z, I was drawn to this brief for its potential to explore innovative ways to connect with my generation, making it stand out for its creativity and technical depth.
The final animation utilized all the scanned images, each consisting of one-second clips, to create a cohesive stop-motion sequence. The addition of music enhanced the animation, as the beats provided a rhythm for transitioning between images. The contrast between the colorful elements and the shift from black-and-white to vibrant images added an engaging visual dynamic that complemented the music and overall design perfectly.






This is one of my final posters for my Coca-Cola campaign, "Savor the Unity." I wanted to capture the essence of togetherness and shared experiences, so I used a grainy, flash-lit photograph of a crowded party scene. The Coca-Cola logo sits at the top, reinforcing the brand’s presence, while bold yellow typography delivers the core message: "Savor the Unity."
At the bottom, I included the tagline: "Refreshing Unity: Coca-Cola – Savor the moments that connect us," to highlight the brand’s ability to bring people together. My goal was to create something visually raw and energetic, reflecting the spontaneous, unfiltered moments that make social connections special.



Above are the frames been sketched and drawn on to create the visual imagery.